by What Is BetterLinks?
BetterLinks is a versatile WordPress plugin developed by WPDeveloper (also known for Essential Addons for Elementor, BetterDocs, etc.) that transforms clunky affiliate URLs into clean, brandable shortlinks while offering powerful redirect, tracking, and marketing features. It comes in a freemium model: a capable free version, and a more feature-rich Pro version for complex use cases.
Core Features: Free Version
1. Link Shortening & Redirects
- Create nice, branded shortlinks with one click.
- Supports redirect types: 301, 302, 307, and cloaked redirects. (10web.io, betterlinks.io)
2. Intuitive Link Management
- Provides a drag-and-drop interface and category/tag organization for efficient management—even when handling thousands of links. (betterlinks.io, 10web.io)
- Seamless migration from plugins like PrettyLinks and ThirstyAffiliates—all in one click. (wordpress.org, betterlinks.io)
3. Built-In Analytics & Reporting
- Real-time tracking of clicks, unique clicks, referrers, browsers, OS, IPs, and more—all shown in a consolidated dashboard. (marketingwithwp.com, betterlinks.io)
- Interactive calendar lets you filter metrics by date. (fa.wordpress.org, betterlinks.io)
- Includes a handy UTM builder to append campaign parameters automatically. (betterlinks.io)
4. Additional Free Perks
- QR code generator for easily sharing links offline. (betterlinks.io)
- Bot click filtering to maintain accuracy of analytics and reduce server load. (betterlinks.io)
- One-click sharing directly from the dashboard. (10web.io, wordpress.com)
Advanced Capabilities: BetterLinks PRO
Upgrading to BetterLinks PRO unlocks advanced features tailored for marketing pros and agencies.
A. Dynamic & Smart Redirects
- Link rotation: send users to different targets randomly or by set percentages—great for A/B testing. (betterlinks.io)
- Geolocation-based redirects: deliver content tailored to a visitor’s country. (betterlinks.io)
- Time-based redirects: change destination based on time schedules for promotions. (betterlinks.io)
B. Marketing & Tracking Power Tools
- Split testing (A/B): test different links or destinations to improve performance. (fa.wordpress.org, marketingwithwp.com)
- Google Analytics integration: track link performance in GA. (marketingwithwp.com, betterlinks.io)
- UTM builder templates, link expiration, click limits—ideal for timed campaigns. (fa.wordpress.org, betterlinks.io)
C. Admin & Security Enhancements
- User role permissions for team collaboration. (fa.wordpress.org, marketingwithwp.com)
- Broken link checker with email alerts to maintain clean campaigns. (fa.wordpress.org, betterlinks.io)
- Affiliate link disclosures, password-protected redirects, custom domains, custom link previews. (fa.wordpress.org, bcc.wordpress.org, betterlinks.io)
- HTTPS enforcement, auto-link keywords, auto-create links, site-wide link scanner, custom scripts—a robust suite for enterprise needs. (fa.wordpress.org, betterlinks.io)
Pricing Options (As of August 2025)
From marketingwithwp.com:
- Individual: $49/year
- Business: $149/year
- Agency: $299 (lifetime) (marketingwithwp.com)
From official site:
- Individual: $79-$99/year
- Business: $199-$249/year
- Agency (Lifetime): $299-$399 (betterlinks.io)
These discrepancies are common due to promotions or affiliate-specific offers.
What Users & Reviews Say
- Reviews emphasize BetterLinks’ simplicity and power:
- A user praised how it “makes link shortening, tracking, and redirection incredibly easy. Analytics is much better [than GA]… highly recommended.” (wordpress.org, bcc.wordpress.org)
- From Reddit: “BetterLinks plugin on WordPress is nice to manage this stuff.” (reddit.com)
- MarketingWithWP rated the plugin:
- Ease of Use: 5/5
- Support: 4/5
- Value: Excellent overall value; actively developed. (marketingwithwp.com)
- Some users cite upsell fatigue—frequent prompts to upgrade to Pro can be distracting. (10web.io)
- On security, Wordfence flagged vulnerabilities that have since been patched, including SQL injection and XSS—all resolved in later versions. (wordfence.com)
Strengths, Weaknesses & Ideal Use Cases
Strengths
- Clean, modern UI with drag-and-drop link organization.
- Rich free feature set—ideal for beginners.
- Excellent for affiliate marketers, SEO experts, and content creators.
- Strong support and regular updates.
- Migration support from other plugins eases onboarding.
Weaknesses
- Analytics might be basic for power users needing funnel-level insights.
- Many upgrade prompts in the free version may disrupt workflow.
- Pricing varies; users should watch for best deals.
- Security patches needed updating, but the plugin team has responded swiftly.
Who Should Consider BetterLinks?
- Bloggers, affiliate marketers, and WordPress users wanting a centralized link management solution.
- Teams needing role-based permissions and link automation.
- Agencies handling multiple clients requiring branded domains, campaign tracking, and enterprise-level features.
Sample Use Case (400 Words)
Sarah runs a health and wellness blog. She frequently links to affiliate products but wants cleaner links, better tracking, and more control.
With BetterLinks Free:
- She shortens her affiliate URLs, making them readable and brandable.
- Adds UTM parameters automatically via the builder to track campaign traffic.
- Generates QR codes for offline promotions.
- Organizes links by product categories via drag-and-drop.
- Filters analytics by date and sees real-time click numbers and sources.
This alone provides clarity and efficiency—without spending a dime.
Upgrading to PRO:
- Sets up a limited-time promo redirect: visitors clicking a link during Black Friday go to a special offer page (time-based redirect).
- Runs A/B tests per product URL to drive conversions.
- Filters bot traffic for cleaner data.
- Teams work seamlessly using permission roles.
- Automatically scans for broken affiliate links and alerts her before they harm SEO or conversions.
- Integrates link data directly with Google Analytics for centralized reporting.
This setup empowers Sarah to scale her blog’s monetization while keeping everything organized, tested, and optimized.
Final Thoughts
BetterLinks is a robust link management plugin for WordPress that serves both newcomers and advanced marketers. The free version already offers rich functionality, while the Pro plans unlock dynamic redirection, analytics, team controls, and advanced campaign features. Whether you’re a solo blogger or an agency, it’s a compelling option—backed by solid support and ongoing development.
