Bloom | WP EXPERTS

Overview

Bloom WordPress Plugin is a premium email opt-in and lead generation plugin developed by Elegant Themes (the same people behind Divi). Its entire job is to convert website visitors into email subscribers using visually appealing opt-in forms.

Unlike page builders trying to do everything, Bloom is focused:

Email capture
Conversion optimization
Audience growth

It integrates with major email marketing services and works with almost any WordPress theme.

Key Features

1. Multiple Opt-In Form Types

Bloom supports six different opt-in formats, which gives flexibility in how you target users:

Popup (lightbox overlay)
Fly-in forms
Inline forms (inside content)
Below post forms
Widget-based forms
Locked content (email required to unlock content)

This variety ensures you can target users at different stages of engagement.

2. Template-Based Design System

Bloom includes hundreds of customizable templates:

300+ design variations
Pre-built layouts for quick setup
Customizable colors, fonts, and images

You don’t build from scratch, you customize templates. Efficient, but slightly restrictive if you want pixel-perfect control.

3. Advanced Trigger & Display Settings

This is where Bloom becomes useful instead of just decorative.

Trigger options include:

Time delay
Scroll-based triggers
After commenting
After purchasing
Inactivity triggers

Display targeting allows you to:

Show forms on specific posts/pages
Target categories
Exclude certain content

Basically, you decide exactly when and where users get interrupted.

4. Email Marketing Integrations

Bloom integrates with major email platforms like:

Mailchimp
AWeber
Campaign Monitor
GetResponse
Sendinblue

You can connect via API and automatically push leads into your lists.

5. Built-in Analytics & A/B Testing

Bloom includes performance tracking:

Conversion rates
Subscriber growth
Form performance metrics

It also supports A/B testing, allowing you to compare:

Different designs
Different triggers
Different messaging

Which means you can stop guessing and actually optimize.

6. Content Locking (Standout Feature)

This feature is quietly powerful.

Users must enter email to access content
Works for downloads, videos, premium posts

Great for:

Lead magnets
Exclusive content
Course previews

It’s basically a paywall, but instead of money, you take emails.

What’s Extra in Bloom Pro

Here’s the twist. There is no “free vs Pro plugin” in the usual sense. Bloom is only available as a premium product through Elegant Themes membership.

Pro-Level Access Includes:

All opt-in form types
Full template library
A/B testing
Analytics dashboard
Email integrations
Unlimited website usage

And here’s the kicker:

You don’t just get Bloom. You also get:

Divi Theme
Divi Builder
Monarch plugin

So Bloom is part of a larger ecosystem, not a standalone purchase.

Pricing

Bloom’s pricing is tied to Elegant Themes membership.

Plans:

Yearly Access – ~$89/year
Lifetime Access – ~$249 one-time

Both plans include:

All Elegant Themes products
Updates and support
Unlimited website usage

So technically, Bloom costs $89/year… but also comes bundled with an entire design ecosystem.

Benefits for Developers

Now here’s where things get interesting. Bloom isn’t marketed heavily toward developers, but it still has some practical advantages.

1. Rapid Deployment

Create opt-ins in minutes
No need to build forms manually
Pre-built templates speed up workflow

Good for client projects where time matters more than artistic perfection.

2. Reusable Systems

Export/import opt-in forms
Use same configurations across multiple sites

Perfect for agencies managing multiple clients.

3. Unlimited Site Usage

Use on unlimited domains
No per-site licensing headache

This alone makes it attractive for freelancers and agencies.

4. Custom CSS Support

Add custom styling
Override default templates

You can extend designs beyond built-in limitations, though not as freely as modern builders.

5. Integration-Friendly

Works with major email APIs
Compatible with most WordPress themes

You can plug it into existing systems without rebuilding everything.

Reality Check for Developers

Here’s the honest part:

No true drag-and-drop builder
Limited extensibility (no deep API ecosystem)
Harder to fully customize compared to advanced tools

So yes, developers benefit from efficiency, but not from deep control.

Pros

✔ Easy to Use

Simple interface and fast setup make it beginner-friendly.

✔ Strong Conversion Tools

Triggers, targeting, and A/B testing are genuinely useful.

✔ Large Template Library

Saves time and effort in design.

✔ Excellent Value (Bundle Pricing)

You get multiple premium tools for one price.

✔ Unlimited Website Usage

Ideal for agencies and freelancers.

Cons

✖ Limited Design Flexibility

No full drag-and-drop builder, customization is template-based.

✖ No Standalone Purchase

You must buy the entire Elegant Themes membership.

✖ Lacks Advanced Targeting

Compared to competitors like OptinMonster, targeting is simpler.

✖ Performance Concerns

Heavy popups can affect page speed if overused.

Who Should Use Bloom Pro?

Bloom is best for:

Bloggers building email lists
Freelancers managing multiple sites
Agencies using Divi ecosystem
Marketers focused on lead generation

Not ideal for:

Developers needing deep customization
Users wanting advanced behavioral targeting
People who expect a modern visual builder

Final Verdict

Bloom Pro is a focused, efficient, and reliable email opt-in plugin that does exactly what it promises: help you grow your email list.

Strengths:

Easy setup and usability
Strong conversion features
Valuable bundle pricing
Unlimited usage

Weaknesses:

Limited customization flexibility
Not as advanced as specialized competitors
Lacks modern visual builder experience

Overall Rating: 8/10

Bloom doesn’t try to be flashy or revolutionary. It just quietly does its job well, like that one coworker who never complains and somehow carries half the team.

If you’re already using Divi or Elegant Themes, Bloom is basically a no-brainer. If you’re hunting for the most advanced opt-in tool on the planet, you’ll probably find something more powerful. But also more complicated, more expensive, and more likely to make you question your life choices.