by Introduction
Running a WooCommerce store is great, but getting customers to buy more—and buy faster—is even better. If you’re looking to increase conversions, maximize order value, and streamline your checkout experience, then FunnelKit (formerly WooFunnels) is one of the most powerful plugins you can add to your WordPress store.
FunnelKit is more than just a page builder—it’s a complete sales funnel solution tailored for WooCommerce. It lets you build high-converting checkout pages, order bumps, upsells, downsells, and thank-you pages—all using your favorite page builder like Elementor, Gutenberg, or Divi.
What is FunnelKit?
FunnelKit is a sales funnel builder designed specifically for WooCommerce. It helps you create optimized sales journeys similar to what tools like ClickFunnels offer—but right inside WordPress.
With FunnelKit, you can:
- Customize the WooCommerce checkout page
- Add one-click upsells and downsells
- Add order bumps to increase cart value
- Build beautiful landing and thank-you pages
- Track funnel performance with analytics
- Automate email and SMS follow-ups (with FunnelKit Automations)
Unlike general page builders or checkout plugins, FunnelKit is focused entirely on sales performance, user experience, and increasing revenue.
Core Features of FunnelKit
Let’s break down the powerful features that make FunnelKit a favorite among WooCommerce store owners:
🔧 1. Optimized Checkout Pages
WooCommerce’s default checkout page is functional but generic. FunnelKit lets you:
- Create custom checkout layouts using Elementor or Gutenberg
- Add multi-step checkouts (e.g., Shipping → Payment → Review)
- Reduce form fields for faster conversion
- Use smart field validation and autofill
You can even create product-specific checkout pages—great for landing pages or ads.
💼 2. Sales Funnels for WooCommerce
FunnelKit allows you to build entire funnel sequences, just like ClickFunnels or Kartra:
- Landing Page → Checkout → One-Click Upsell → Thank You Page
You can create multiple funnels and assign specific products, categories, or user roles to each.
💡 3. One-Click Order Bumps
Right on the checkout page, you can show a small offer—like a warranty, ebook, or complimentary item—that the user can add with one click. This is called an order bump.
Benefits:
- Increases Average Order Value (AOV)
- Doesn’t interrupt the checkout flow
- Can be styled to match your brand
Example: “Add a lifetime warranty for just ₹199.”
🔁 4. One-Click Upsells and Downsells
After a customer completes their order, FunnelKit allows you to offer post-purchase upsells or downsells—without requiring re-entering payment info.
For example:
- Bought a phone? Offer a premium case as an upsell.
- Rejected the upsell? Show a lower-priced case as a downsell.
These are shown after checkout—so there’s no friction or risk of cart abandonment.
📋 5. Thank You Pages
FunnelKit lets you build custom thank-you pages that:
- Show order details
- Recommend related products
- Provide download links
- Invite users to share or sign up
This helps extend the user journey beyond checkout.
🎨 6. Drag-and-Drop Builders
FunnelKit integrates seamlessly with:
- Elementor
- Divi
- Gutenberg (Block Editor)
- Oxygen Builder (Pro)
You can customize every step of your funnel using the drag-and-drop editor you’re already familiar with.
Each step (checkout, upsell, etc.) is a separate page template you can edit freely.
📈 7. Built-in Analytics & A/B Testing
FunnelKit includes detailed analytics:
- Funnel views
- Conversion rates
- Average order value
- Revenue per step
You can also run A/B split tests on:
- Checkout layouts
- Order bumps
- Upsell offers
This data-driven approach helps you continuously optimize your funnel for better results.
✉️ 8. FunnelKit Automations (Optional Add-on)
While not part of the core plugin, FunnelKit Automations is its companion plugin for email and SMS workflows. You can:
- Recover abandoned carts
- Send post-purchase upsells
- Run welcome or nurture sequences
- Track opens, clicks, and revenue
Automations can be triggered by WooCommerce events like order completion, cart abandonment, or product purchase.
🔐 9. WooCommerce Integration
FunnelKit integrates deeply with WooCommerce:
- Compatible with coupons, payment gateways, shipping options
- Works with subscriptions, bookings, and memberships
- Respects tax settings and stock statuses
It fits naturally into your existing WooCommerce ecosystem.
Use Cases
🛍️ E-Commerce Stores
Increase cart value with bump offers, upsells, and more.
📱 Digital Product Sellers
Offer an ebook, then upsell a full course or membership.
🎓 Online Course Creators
Use multi-step checkout and order bumps to promote add-ons.
🎁 Dropshipping Stores
Boost margins with warranties, bundles, or complementary products.
Benefits of FunnelKit
✅ 1. Higher Conversion Rates
Optimized checkouts and landing pages reduce abandonment and increase sales.
✅ 2. Increased Average Order Value
One-click bumps and upsells can significantly grow revenue per customer.
✅ 3. User-Friendly Interface
Anyone can use FunnelKit—no coding required.
✅ 4. Full Funnel Control
Manage every step of the buyer journey inside WordPress.
✅ 5. Cost-Effective
Compared to SaaS funnel builders (like ClickFunnels), FunnelKit is a one-time or annual fee—and you own your data.
Free vs. Pro Version
🎁 Free Version (WordPress.org)
Includes:
- Custom checkout templates (limited)
- Simple field management
- One checkout page per product
- Works with Elementor and Gutenberg
💼 Pro Version
Unlocks:
- Unlimited checkout funnels
- Order bumps, upsells, downsells
- Multi-step checkout
- A/B testing
- Funnel analytics
- Full theme builder integration
- Priority support
Pricing is affordable for the value it provides—ideal for both small shops and large WooCommerce businesses.
Installation & Setup
To install FunnelKit:
- Go to Plugins → Add New
- Search for FunnelKit Funnel Builder
- Click Install Now and Activate
- Use the new FunnelKit → Funnels menu to begin
- Select a template or create a funnel from scratch
- Customize using Elementor, Divi, or Gutenberg
Setting up a funnel takes minutes, and you can preview and test everything before publishing.
Performance and SEO
FunnelKit is built to be lightweight and SEO-friendly:
- Pages are fully indexable
- Clean code with fast load times
- Responsive design by default
- Integrates with caching and SEO plugins
It also works well with Google Analytics, Facebook Pixel, and other tracking scripts.
Pros and Cons
✅ Pros
- Increases conversions and sales
- Beautiful templates and flexibility
- Full WooCommerce compatibility
- One-click upsell/downsell support
- Automation and CRM integrations
- Great developer documentation
⚠️ Cons
- Pro version required for full power
- Learning curve if you’re new to funnels
- More features = more responsibility to test and optimize
Final Verdict
FunnelKit is a powerful, affordable, and WordPress-native alternative to high-priced funnel tools like ClickFunnels, Kartra, or ThriveCart.
If you’re serious about improving your WooCommerce checkout experience and maximizing revenue per visitor, FunnelKit is a must-have. Whether you’re launching new products, running Facebook ads, or optimizing your checkout for mobile users, FunnelKit gives you the tools you need to compete like a pro.
